The tendency for trainers to fall into the role of order taker ("Yes, sir, you want an order of teambuilding with a side of stress management? Coming right up.") does not constitute good "customer service". It is harmful to the learners, the managers, and ultimately the credibility of the training profession.I think as trainers, particularly when in an in-house department, we feel that to do our job, to be valuable, we have to deliver exactly what the customer (manager, VP, etc) wants. I think the opposite is often true. The best way for us to be value-added is to use our expertise in training design and learning theory to push the customer to think past what they think they want; past what they think their problem is. In a comment on the Bozarth blog, Marguerite Inscoe says:
It's before training even occurs that other cows are worshiped. For example, training to fix a performance problem. Training to check the box of some manager's performance. Training for attitude adjustments (only for those in the class).Isn't that the truth. If we take a step back, don't we know when we are creating a training for one of those reasons? Don't we know that the training we are spending valuable time creating will not be effective at fixing the real problem? I hope so. And if we do know, why do we do it?
How do we stop feeding the sacred cows and start creating real training and development solutions? If only it were easy to stop the band-aid process. I have found in my training career, albeit short, that it is pretty difficult to tell someone who very well may be signing my paycheck that he is wrong in his estimation of xyz organizational problem. Then again I may never have to worry about it, because getting face time with the decision maker can be nearly impossible. While I am trying to recreate myself professionally as an internal consultant that is a part of the entire learning solution process, I am more often than not pulled in after weeks or months of SME meetings. A task force was formed, the problem was diagnosed and the solution determined before I ever stepped in the door. Maybe this situation is particular to my organization or my newness. I am just not sure. How many training professionals feel like they have to defend their worth, their expertise, or the legitimacy of their function? Seriously, if anyone is listening, let me know.
